The New technological advancements and the change in the consumption habits, the 21st century is witnessing a rapid change in the media sector. Now there is no such a dividing line between the consumers and the media content creators; it’s almost diminished forever. The broadcasting and entertainment sectors are evolving, as the service providers are choosing new ways to reach the spectators despite a change in the viewing habits. The broadband links; be it wired or wireless and the access devices form the conduit for the digital content distribution. Bringing new forms of distribution like the mobile distribution, entertainments, news, varied contents to the consumers; wherever they may be is genuinely revolutionizing the communication and entertainment sectors.
This trend has gained more attention over the years due to the induction of IPTV – Internet Protocol Television. The IPTV has empowered the telecom companies to make an entry into the world of video entertainment. Nevertheless, the development has broken the barriers of conventional communications and entertainment industry like never before. Thanks to digital technology! New technologies with the effects of convergence improved the way consumers interprets the visual and audio contents.